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Altstiel, Tom,

Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow. - 4th ed. - Los Angeles, CA : SAGE Pub., 2017. - xxiv, 463 p.: ill. ; 28 cm

Includes bibliographical references and index.

ISBN: 9781506315386 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .A758 2017

Dewey Class. No.: 659.1 / A469