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Amason, Allen C.

Strategic management : from theory to practice / Allen C. Amason. - New York : Routledge, 2011. - xviii, 295 p. : ill. ; 27 cm.

Includes bibliographical references and index.

An introduction to strategic management -- Understanding organizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value, customers and transactions -- Corporate and multi-business unit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing.

9780415871723 (hbk. : alk. paper) 9780415871693 (pbk. : alk. paper) 9780203865835 (ebook)


Strategic planning.
Management

HD30.28 / A425

658.4012 / A425

Languages: 
English |