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Barney, Jay B.

Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly, - 6th ed. - New York, NY : Pearson, 2019. - 390 p : col. ill. ; 26 cm

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

ISBN: 9781292258041 1292258047

Subjects--Topical Terms:
Strategic planning--Case studies.
Business planning--Case studies.
Industrial management--Case studies.
Competition--Case studies.
Business planning.
Competition.
Industrial management.
Strategic planning.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HD30.28 / .B368338 2019

Dewey Class. No.: 658.4012 / B261