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Kotler, Philip,
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, Seyhmus Baloglu. - 8th ed. - Harlow : Pearson, 2022. - 686 p. : ill. col. ; 28 cm
Includes bibliographical references and index.
ISBN:
9781292363516 1292363517
Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.
LC Class. No.:
TX911.3.M3 / K68 2019
Dewey Class. No.:
647.940688 / K874
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