Library of American University of Madaba

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Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. - 16th., global ed. - Harlow, England ; Pearson Education, 2022. - 605 p. : col. ill. ; 28 cm.

Include index.

ISBN: 9781292404813 1292404817

Subjects--Topical Terms:
Marketing--Management.--Europe
Marketing--management

LC Class. No.: HF5415.13 / .M35224 2012

Dewey Class. No.: 658.8 / K874