Library Of American University Of Madaba

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Chaffey, Dave, 1963-

E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 5th ed. - Harlow, England : Prentice Hall, 2011. - xli, 733 p. : ill. ; 24 cm.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

ISBN: 9780273752011 (pbk.)

Subjects--Topical Terms:
Electronic commerce.
Business enterprises--Computer networks.

LC Class. No.: HF5548.32 / C472

Dewey Class. No.: 658.872 / C472