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Mullin, Bernard James.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - 3rd ed. - Champaign, IL : Human Kinetics, 2007. - xii, 539 p. : ill. ; 29 cm.

Includes bibliographical references (p. 501-522) and index.

ISBN: 9780736060523 (hard cover) 0736060529 (hard cover)

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / M859

Dewey Class. No.: 796.0698 / M859