Library of American University of Madaba
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Mancini, Marc, 1946-
The CLIA guide to the cruise industry / Guide to the cruise industry Marc Mancini. - Clifton Park, NY : Delmar Pub, 2011. - xi, 242 p. : col. ill. ; 28 cm.
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
9781111130893
Cruise lines--Study and teaching.
Cruise lines--Textbooks.
Ocean travel--Study and teaching.
Tourism--Marketing--Study and teaching.
G550 / M366
338.4791045 / M366
The CLIA guide to the cruise industry / Guide to the cruise industry Marc Mancini. - Clifton Park, NY : Delmar Pub, 2011. - xi, 242 p. : col. ill. ; 28 cm.
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
9781111130893
Cruise lines--Study and teaching.
Cruise lines--Textbooks.
Ocean travel--Study and teaching.
Tourism--Marketing--Study and teaching.
G550 / M366
338.4791045 / M366