Library of American University of Madaba

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Halter, Marilyn

Shopping for identity : the marketing of ethnicity / Marilyn Halter. - New York : Schocken Books, 2000. - x, 244 p. : ill.

Includes bibliographical references and index

ISBN: 9780805210934 0805210938

Subjects--Topical Terms:
Marketing--Social aspects --United States.
Consumption (Economics)--Social aspects --United States.
Ethnicity--Economic aspects--United States.
Assimilation (Sociology)--Economic aspects--United States.
Popular culture--Economic aspects--United States.

Subjects--Geographic Terms:
United States--Ethnic relations.
United States--Race relations.

Dewey Class. No.: 305.800973 / H197