Library of American University of Madaba

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Walker, Rob

Buying in : what we buy and who we are ? / Rob Walker. - New York : Random House, 2008. - xxi, 291 p.

Includes Index

ISBN: 9780812974096

Subjects--Topical Terms:
Branding (Marketing)--United States.
Brand name products.

Dewey Class. No.: 658.800973 / W186