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Beemer. C. Britt

Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L . Shook. - New York : Broadway Book, 1997. - xvi, 288 p.

Includes bibliographical references and index.

ISBN: 9780767901895 0767901894

Subjects--Topical Terms:
Marketing--United States
Consumer Behaviour

Dewey Class. No.: 658.800973 / B414