Library of American University of Madaba

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Healey, Matthew

What is branding ? : essential design handbooks / Matthew Healey. - Mies ; Hove : RotoVision, 2010. - 256 p. : ill. col. - Essential design handbook .

Includes bibliographical references and index

ISBN: 9782888931355 2888931354

Subjects--Topical Terms:
Product management.
Brand name products.
Branding (Marketing)

Dewey Class. No.: 658.827 / H434