Library of American University of Madaba
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Wilson, Tony.
Global advertising, attitudes and audiences / Tony Wilson. - New York : Routledge, 2011. - xiv, 167 p. ; 24 cm. - Routledge advances in management and business studies ; 44 .
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
9780415875974 0415875978
Advertising.
Telemarketing.
HF5823 / .W52 2011
659 / W746
Global advertising, attitudes and audiences / Tony Wilson. - New York : Routledge, 2011. - xiv, 167 p. ; 24 cm. - Routledge advances in management and business studies ; 44 .
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
9780415875974 0415875978
Advertising.
Telemarketing.
HF5823 / .W52 2011
659 / W746