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Gerber, Melinda.

How to create and manage a mutual fund or exchange-traded fund : a professional's guide / Melinda Gerber. - Hoboken, N.J : Wiley, 2008. - xv, 351 p. : ill. ; 24 cm. - Wiley finance series .

Series from jacket.

Includes bibliographical references (p. 341-342) and index.

Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.

9780470120552 (cloth) 047012055X (cloth)


Mutual funds--Management.--United States
Exchange traded funds--Management.--United States
Portfolio management--United States.

HG4930

332.6327068 / G465

Languages: 
English |