Hens, Thorsten.
Behavioural finance for private banking /
Behavioral finance for private banking
Thorsten Hens, Kremena Bachmann.
- Chichester, England ; Hoboken, N.J : Wiley, 2008.
- xvi, 245 p.
- Wiley finance series .
Includes bibliographical references and index.
9780470779996 (cloth)
Private banks.
Investments--Psychological aspects.
Finance--Psychological aspects.
Banks and banking--Customer services.
Wealth--Management.
HG1978
332.1230688 / H526