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Behavioral finance : investors, corporations, and markets / H. Kent Baker and John R. Nofsinger, editors. - Hoboken, N.J. : Wiley, 2010. - ix, 757 p. : ill. ; 27 cm. - The Robert W. Kolb series in finance .

Includes bibliographical references and index.

Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.

9780470499115 (cloth)


Investments--Psychological aspects.
Investments--Decision making.
Finance--Psychological aspects.

HG4515.15

336.2019 / B438

Languages: 
English |