Behavioral finance : investors, corporations, and markets /
H. Kent Baker and John R. Nofsinger, editors.
- Hoboken, N.J. : Wiley, 2010.
- ix, 757 p. : ill. ; 27 cm.
- The Robert W. Kolb series in finance .
Includes bibliographical references and index.
Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.