Library of American University of Madaba

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Temporal, Paul.

Advanced brand management : from vision to valuation / Paul Temporal. - 2nd ed. - New York : Wiley, 2010. - xix, 350 p. : ill. ; 24 cm.

Includes index.

ISBN: 0470824492 9780470824498

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827 / T288