Library of American University of Madaba
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Hochman, Larry.
The relationship revolution : closing the customer promise gap / Larry Hochman. - Chichester, England : Wiley, 2010. - 155 p. ; 21 cm.
Includes index.
The search for unique value -- The collapse of trust and confidence -- Closing the promise gap -- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent, as precious as oil -- The virtuoso way: how one-to-one relationships revolutionised luxury travel.
"At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed. Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years."--BOOK JACKET.
9780470687932 (hbk.) 0470687932 (hbk.)
Customer relations.
Customer relations--Management.
HF5415.5
658.812 / H63
The relationship revolution : closing the customer promise gap / Larry Hochman. - Chichester, England : Wiley, 2010. - 155 p. ; 21 cm.
Includes index.
The search for unique value -- The collapse of trust and confidence -- Closing the promise gap -- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent, as precious as oil -- The virtuoso way: how one-to-one relationships revolutionised luxury travel.
"At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed. Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years."--BOOK JACKET.
9780470687932 (hbk.) 0470687932 (hbk.)
Customer relations.
Customer relations--Management.
HF5415.5
658.812 / H63