Library Of American University Of Madaba

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Kotler, Philip.

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J : Wiley, 2010. - xv, 188 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470598825 (hbk.) 0470598824 (hbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8 / K874