Library of American University of Madaba
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Fox, Vanessa, 1972-
Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox. - Hoboken, N.J. : Wiley, 2010. - xiv, 242 p. ill.; 24 cm.
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
9780470537190 (cloth)
Internet marketing.
Internet searching.
Web search engines.
HF5415.1265
658.872 / F678
Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox. - Hoboken, N.J. : Wiley, 2010. - xiv, 242 p. ill.; 24 cm.
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
9780470537190 (cloth)
Internet marketing.
Internet searching.
Web search engines.
HF5415.1265
658.872 / F678