Library of American University of Madaba

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Masterson, Michael, 1950-

Changing the channel : 12 easy ways to make millions for your business / Michael Masterson, MaryEllen Tribby. - Hoboken, N.J : Wiley, 2009. - xiv, 285 p. ; 24 cm.

Includes bibliographical references (p. 269-271) and index.

ISBN: 9780470538807 9780470375020 (cloth) 0470375027 (cloth)

Subjects--Topical Terms:
Marketing channels.
Marketing--management

Dewey Class. No.: 658.8 / M365