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Furrer, Olivier.

Corporate level strategy : theory and applications / Olivier Furrer. - Abingdon, Oxon : Routledge, 2010. - xiv, 250 p. ; 26 cm.

Includes bibliographical references (p. [209]-237) and index.

What is corporate-level strategy? -- Why do multibusiness firms exist? theoretical approaches to corporate-level strategy -- Defining the business -- Diversification strategies: creating corporate value -- The issue of relatedness -- Diversification and performance: limits to the scope of the firm -- The role of the parent: managing the multibusiness firm -- Organizing and structuring the multibusiness firm -- Vertical integration: coordinating the value chain -- The growth of the firm: internal development, mergers & acquisitions, and strategic alliances -- Restructuring strategies: reducing the scope of the firm -- Multipoint competition: managing market power -- International diversification: global integration and local responsiveness -- Corporate governance: controlling top managers and meeting corporate social responsibilities.

9780415553421 (pbk.) 9780415553414 (hbk.) 9780203844526 (ebook)


Diversification in industry--Management.
Strategic planning.
Industrial management

HD2756 / .F87 2010

658.4012 / F989