Entrepreneurship marketing : principles and practice of SME marketing /
edited by Sonny Nwankwo & Ayantunji Gbadamosi.
- Abingdon, Oxon ; New York : Routledge, 2011 .
- pxxi, 457 p. : ill. ; 26 cm.
9780415573764 9780415573757 9780203838648
Marketing--Management. Entrepreneurship. Small business--Management. New business enterprises--Management.