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Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed. - Boston, MA : Pearson, 2011. - 680 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9781408261354 9780137034963 0137034962

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2011

Dewey Class. No.: 658.8342 / S689