Library of American University of Madaba

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Dibb, Sally, 1963-

Marketing essentials / Sally Dibb and Lyndon Simkin. - Andover : South-Western, Cengage Learning, 2009. - xviii, 457 p. : col. ill. ; 26 cm.

Including bibliographical references and index.

ISBN: 9781408011508

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / D543