Library Of American University Of Madaba

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Blythe, Jim.

Principles and practice of marketing / Jim Blythe. - 2nd ed. - Andover : South-Western, Cengage Learning, 2009. - xxi, 744 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781408011478

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / B661