Library of American University of Madaba

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Stephenson, Roy, 1941-

Marketing planning for financial services / Roy Stephenson. - Aldershot, Hants, England ; Burlington, VT : Gower, 2005. - x, 183 p. : ill. ; 25 cm.

Includes index.

ISBN: 0566085542 (alk. paper) 9780566085543

Subjects--Topical Terms:
Financial services industry--Marketing.

LC Class. No.: HG173 / .S775 2005

Dewey Class. No.: 332.10688 / S775