Library of American University of Madaba

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Customer relationship management : a global perspective / by Gerhard Raab ... [et al.]. - Aldershot, Hampshire, England ; Burlington, VT : Gower, 2008. - ix, 204 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780754671565 (alk. paper)

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5 / .C83625 2008

Dewey Class. No.: 658.812 / C836