Library of American University of Madaba

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Gummesson, Evert

Total relationship marketing / Evert Gummesson. - 3rd ed. - Amsterdam : Butterworth-Heinemann, 2008. - xiv, 376 p. : ill.

Include bibliographical references and index

ISBN: 9780750686334

Subjects--Topical Terms:
Marketing
Sales
Management
Customers

Dewey Class. No.: 658.8 / G974