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Cateora, Philip R.

International marketing / Philip R. Cateora. - 5th ed. - Homewood, Ill. : Richard D. Irwin, 1983. - xiv, 801 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes indexes.

Bibliography: p. 771-780.

ISBN: 9780256028447 0256028443

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C35 1983

Dewey Class. No.: 658.848 / C359