Alserhan, Baker Ahmad.
The principles of Islamic marketing /
Baker Ahmad Alserhan.
- Burlington, VT : Gower, 2011.
- xiiii, 204 p. ; 25 cm.
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
9780566089220 (hardback : alk. paper)
Markets--Islamic countries.
Islamic countries--Commerce.
HF5475.I74 / A47 2011
658.80088297 / A461