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Hannington, Terry.

How to measure and manage your corporate reputation / Terry Hannington. - Aldershot, England ; Burlington, VT : Gower, 2004. - vi, 95 p. : ill. ; 25 cm.

Includes index.

9780566085529 0566085526


Corporate image.
Brand name products--Management.
Corporations--Public relations.

HD59.2 / .H36 2004

659.2 / H245

Languages: 
English |