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Drummond, Helga.

Escalation in decision-making : behavioural economics in business / Helga Drummond and Julia Hodgson. - Farnham, England ; Burlington, VT : Gower, 2011. - 165p. ; 25 cm.

Includes bibliographical references and index.

9781409402367 (hbk. : alk. paper) 9781409402374 (ebook)


Decision making.
Economics--Psychological aspects.

HD30.23 / .D78 2011

658.403 / D795

Languages: 
English |