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Drummond, Helga.
Escalation in decision-making : behavioural economics in business / Helga Drummond and Julia Hodgson. - Farnham, England ; Burlington, VT : Gower, 2011. - 165p. ; 25 cm.
Includes bibliographical references and index.
ISBN:
9781409402367 (hbk. : alk. paper) 9781409402374 (ebook)
Subjects--Topical Terms:
Decision making.
Economics--Psychological aspects.
LC Class. No.:
HD30.23 / .D78 2011
Dewey Class. No.:
658.403 / D795
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