Proactive law for managers : a hidden source of competitive advantage /
George Siedel and Helena Haapio.
- Burlington, VT : Ashgate Pub. Company, 2011.
- xix, 172 p. : ill., ; 25 cm.
Includes bibliographical references and index.
Seize competitive advantage : a legal plan for managers -- Meet your customer needs : move from product liability to product innovation -- Create competitive advantage through your talent pool : secure access to key talent while avoiding employment pitfalls -- Use regulation as a source of competitive advantage : transform environmental regulation into value creation -- Sustain ongoing success through innovation, intangible assets and Intellectual Property Rights : leverage collaboration to create value through intellectual property -- Use contracts to improve business and prevent problems : be proactive in contracting to achieve competitive advantage -- Tools and resources to achieve competitive advantage : benefit from your legal resources and management tools while creating an ethical culture.
9781409401001 (hardback : alk. paper)
Business law--United States. Industrial management--United States. Competition--United States.