Library of American University of Madaba
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Sachs, MaryLee.
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs. - Burlington, VT : Gower, 2011. - xiv, 103 p. : ill. ; 25 cm.
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
9781409423157 (hardback : alk. paper)
Branding (Marketing)
Public relations.
HF5415.1255 / .S23 2011
658.827 / S121
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs. - Burlington, VT : Gower, 2011. - xiv, 103 p. : ill. ; 25 cm.
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
9781409423157 (hardback : alk. paper)
Branding (Marketing)
Public relations.
HF5415.1255 / .S23 2011
658.827 / S121