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Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee. - Sudbury, Mass : Jones and Bartlett, 2011. - xxv, 422 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780763757977 (pbk.) 0763757977 (pbk.)

Subjects--Topical Terms:
Health Promotion.
Social Marketing.
Public health.
Health Promotion.

LC Class. No.: RA427.8 / .S625 2011

Dewey Class. No.: 362.10688 / S625