Library of American University of Madaba

Normal View MARC View ISBD View

Lidstone, John, 1929-

Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan. - Brookfield, Vt. : Gower, 1999. - vii, 146 p. : ill. ; 31 cm.

Includes index.

ISBN: 0566081121 (hc.) 9780566081125

Subjects--Topical Terms:
Medical care--Marketing--Planning.

LC Class. No.: RA410.56 / .L53 1999

Dewey Class. No.: 362.10688 / L715