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| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140310143357.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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130413s2013 ii | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132209010 |
|
978-81-322-0901-0 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
620.0042 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
India : |
| -- |
Springer India : |
| -- |
Imprint: Springer, |
| -- |
2013. |
| 912 ## - |
|---|
| -- |
ZDB-2-ENG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chakravarthy, Battula Kalyana. |
| Relator term |
author. |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Innovation By Design |
| Medium |
[electronic resource] : |
| Remainder of title |
Lessons from Post Box Design & Development / |
| Statement of responsibility, etc |
by Battula Kalyana Chakravarthy, Janaki Krishnamoorthi. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVII, 101 p. 128 illus., 110 illus. in color. |
| Other physical details |
online resource. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prologue -- Introduction -- The Design Process -- The Trigger -- The Motivation -- The Scenario -- The Insight -- The Product Brief -- The Idea -- The Creation -- The Final Design -- The Prototyping -- The Product -- The Production -- The Launch -- Epilogue -- The Design that Delivered -- Acknowledgements -- Suggested Readings -- Glossary of Terms. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product. Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. The book illustrates the stages in the design process that lead to innovation which is applicable to all types of products. To make the book more stimulating, interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye. Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology. Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Engineering. |
|
|---|
| Topical term or geographic name as entry element |
Architectural design. |
|
|---|
| Topical term or geographic name as entry element |
Engineering design. |
|
|---|
| Topical term or geographic name as entry element |
Engineering. |
|
|---|
| Topical term or geographic name as entry element |
Engineering Design. |
|
|---|
| Topical term or geographic name as entry element |
Industrial Design. |
|
|---|
| Topical term or geographic name as entry element |
Innovation/Technology Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishnamoorthi, Janaki. |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Printed edition: |
| International Standard Book Number |
9788132209003 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-81-322-0901-0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
E-Book |
