Innovation By Design (Record no. 12388)

000 -LEADER
fixed length control field 03863nam a22004215i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310143357.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130413s2013 ii | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132209010
978-81-322-0901-0
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 620.0042
Edition number 23
264 #1 -
-- India :
-- Springer India :
-- Imprint: Springer,
-- 2013.
912 ## -
-- ZDB-2-ENG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chakravarthy, Battula Kalyana.
Relator term author.
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Innovation By Design
Medium [electronic resource] :
Remainder of title Lessons from Post Box Design & Development /
Statement of responsibility, etc by Battula Kalyana Chakravarthy, Janaki Krishnamoorthi.
300 ## - PHYSICAL DESCRIPTION
Extent XVII, 101 p. 128 illus., 110 illus. in color.
Other physical details online resource.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Prologue -- Introduction -- The Design Process -- The Trigger -- The Motivation -- The Scenario -- The Insight -- The Product Brief -- The Idea -- The Creation -- The Final Design -- The Prototyping -- The Product -- The Production -- The Launch -- Epilogue -- The Design that Delivered -- Acknowledgements -- Suggested Readings -- Glossary of Terms.
520 ## - SUMMARY, ETC.
Summary, etc The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product. Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. The book illustrates the stages in the design process that lead to innovation which is applicable to all types of products. To make the book more stimulating, interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye. Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology. Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Engineering.
Topical term or geographic name as entry element Architectural design.
Topical term or geographic name as entry element Engineering design.
Topical term or geographic name as entry element Engineering.
Topical term or geographic name as entry element Engineering Design.
Topical term or geographic name as entry element Industrial Design.
Topical term or geographic name as entry element Innovation/Technology Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krishnamoorthi, Janaki.
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9788132209003
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-81-322-0901-0
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-03AUM Main Library2014-04-03 2014-04-03 E-Book   AUM Main Library620.0042