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04012nam a22004095i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140310145535.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr nn 008mamaa |
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130228s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658015619 |
|
978-3-658-01561-9 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM401-1281 |
|
|---|
| Classification number |
HM548 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.3 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
Wiesbaden : |
| -- |
Springer Fachmedien Wiesbaden : |
| -- |
Imprint: Springer VS, |
| -- |
2013. |
| 912 ## - |
|---|
| -- |
ZDB-2-SHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sonnenburg, Stephan. |
| Relator term |
editor. |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Branded Spaces |
| Medium |
[electronic resource] : |
| Remainder of title |
Experience Enactments and Entanglements / |
| Statement of responsibility, etc |
edited by Stephan Sonnenburg, Laura Baker. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
VII, 278 p. 75 illus. |
| Other physical details |
online resource. |
| 440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Management – Culture – Interpretation |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Places and Possibilities -- Facts and Figures -- Senses and Sensualities -- Stories and Situations -- Critiques and Consequences. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social sciences. |
|
|---|
| Topical term or geographic name as entry element |
Social Sciences. |
|
|---|
| Topical term or geographic name as entry element |
Organizational Studies, Economic Sociology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Laura. |
| Relator term |
editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Printed edition: |
| International Standard Book Number |
9783658015602 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-3-658-01561-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
E-Book |
