| 000 -LEADER |
|---|
| fixed length control field |
01770cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190919154558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100204s2011 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415471176 (hardback) |
|
|---|
| International Standard Book Number |
0415471176 (hardback) |
|
|---|
| International Standard Book Number |
9780415471183 (pbk.) |
|
|---|
| International Standard Book Number |
0415471184 (pbk.) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.D347 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2072 |
| Edition number |
22 |
| Item number |
D347 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Daymon, Christine. |
| 9 (RLIN) |
14689 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Qualitative research methods in public relations and marketing communications / |
| Statement of responsibility, etc |
Christine Daymon and Immy Holloway. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 397 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| -- |
Research |
| -- |
Methodology |
| 9 (RLIN) |
14690 |
|
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
14691 |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology. |
| 9 (RLIN) |
14692 |
|
|---|
| Topical term or geographic name as entry element |
Qualitative research. |
| 9 (RLIN) |
940 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloway, Immy. |
| 9 (RLIN) |
14693 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
