000 -LEADER |
fixed length control field |
00680cam a22002174a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190921103615.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091014s2011 ohua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780538756372 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
P658 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
Item number |
P658 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pride, William M. |
9 (RLIN) |
14976 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Marketing foundations / |
Statement of responsibility, etc |
William M. Pride, O. C. Ferrell. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mason, OH : |
Name of publisher, distributor, etc |
South Western Cengage Learning, |
Date of publication, distribution, etc |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 441 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
15042 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O. C. |
9 (RLIN) |
14916 |
Relator term |
joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |