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E-marketing : (Record no. 2010)

000 -LEADER
fixed length control field 02205cam a22002774a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190928123147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110106s2011 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230203969 (pbk.)
International Standard Book Number 0230203965 (pbk.)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .D365 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
Item number D365
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dann, Stephen,
Dates associated with a name 1973-
9 (RLIN) 16297
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title E-marketing :
Remainder of title theory and application /
Statement of responsibility, etc Stephen Dann and Susan Dann.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 474 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.
520 ## - SUMMARY, ETC.
Summary, etc "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 7034
Topical term or geographic name as entry element Internet.
9 (RLIN) 728
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 1174
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dann, Susan J.
9 (RLIN) 16298
Relator term joint author
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-13AUM Main Library2013-04-30 2013-04-30 Book 45.07 Jordan Book center33.80 AUM-013897English Collections HallAUM Main LibraryJBC/2011/11339658.872 D365
2011-09-13AUM Main Library2013-04-30 2013-04-30 Book 45.07 Jordan Book center33.80 AUM-013898English Collections HallAUM Main LibraryJBC/2011/11339658.872 D365

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