Countering Brandjacking in the Digital Age (Record no. 21229)

000 -LEADER
fixed length control field 03196nam a22004215i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310151113.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131125s2013 xxk| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781447155805
978-1-4471-5580-5
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA75.5-76.95
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 343.0999
Edition number 23
264 #1 -
-- London :
-- Springer London :
-- Imprint: Springer,
-- 2013.
912 ## -
-- ZDB-2-SCS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hofman, Christopher.
Relator term author.
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Countering Brandjacking in the Digital Age
Medium [electronic resource] :
Remainder of title … and Other Hidden Risks to Your Brand /
Statement of responsibility, etc by Christopher Hofman, Simeon Keates.
300 ## - PHYSICAL DESCRIPTION
Extent VIII, 87 p. 18 illus.
Other physical details online resource.
440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title SpringerBriefs in Computer Science,
International Standard Serial Number 2191-5768
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An Introduction to Brand Risk -- An Overview of Branding and its Associates Risks -- Brand Risk Management Theory -- Designing a Brand Risk Management Process -- Brand Risk in Cyberspace -- Appendix: Norwegian Air Shuttle Calculation.
520 ## - SUMMARY, ETC.
Summary, etc The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer science.
Topical term or geographic name as entry element Computers
General subdivision Law and legislation.
Topical term or geographic name as entry element Computer Science.
Topical term or geographic name as entry element Legal Aspects of Computing.
Topical term or geographic name as entry element e-Commerce/e-business.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keates, Simeon.
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781447155799
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4471-5580-5
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-08AUM Main Library2014-04-08 2014-04-08 E-Book   AUM Main Library343.0999