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| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140310151113.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr nn 008mamaa |
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131125s2013 xxk| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781447155805 |
|
978-1-4471-5580-5 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA75.5-76.95 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
343.0999 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
London : |
| -- |
Springer London : |
| -- |
Imprint: Springer, |
| -- |
2013. |
| 912 ## - |
|---|
| -- |
ZDB-2-SCS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hofman, Christopher. |
| Relator term |
author. |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Countering Brandjacking in the Digital Age |
| Medium |
[electronic resource] : |
| Remainder of title |
… and Other Hidden Risks to Your Brand / |
| Statement of responsibility, etc |
by Christopher Hofman, Simeon Keates. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
VIII, 87 p. 18 illus. |
| Other physical details |
online resource. |
| 440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SpringerBriefs in Computer Science, |
| International Standard Serial Number |
2191-5768 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An Introduction to Brand Risk -- An Overview of Branding and its Associates Risks -- Brand Risk Management Theory -- Designing a Brand Risk Management Process -- Brand Risk in Cyberspace -- Appendix: Norwegian Air Shuttle Calculation. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Computer science. |
|
|---|
| Topical term or geographic name as entry element |
Computers |
| General subdivision |
Law and legislation. |
|
|---|
| Topical term or geographic name as entry element |
Computer Science. |
|
|---|
| Topical term or geographic name as entry element |
Legal Aspects of Computing. |
|
|---|
| Topical term or geographic name as entry element |
e-Commerce/e-business. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keates, Simeon. |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Printed edition: |
| International Standard Book Number |
9781447155799 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-1-4471-5580-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
E-Book |
