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Marketing / (Record no. 2486)

000 -LEADER
fixed length control field 00804cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191010150643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091016s2011 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529936 (alk. paper)
International Standard Book Number 0073529931 (alk. paper)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29474 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number M294
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 492
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Marketing /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent liii, 746 p. ;
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 15042
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
9 (RLIN) 493
Relator term joint author
Personal name Rudelius, William.
9 (RLIN) 494
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Date last borrowed Total Checkouts Damaged status Barcode Current location Public note Full call number
2011-09-05AUM Main Library2013-01-26 2013-01-26 Book 87.86 Jordan Book Centre61.50   AUM-013504AUM Main LibraryJBC/2011/10695658.8 M294
2011-09-05AUM Main Library2018-03-19 2013-01-26 Book 87.86 Jordan Book Centre61.502018-03-122 AUM-013505AUM Main LibraryJBC/2011/10695658.8 M294