| 000 -LEADER |
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| fixed length control field |
03954nam a22005055i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140310152335.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100721s2010 ne | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789048139873 |
|
978-90-481-3987-3 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GE300-350 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
333.7 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
Dordrecht : |
| -- |
Springer Netherlands : |
| -- |
Imprint: Springer, |
| -- |
2010. |
| 912 ## - |
|---|
| -- |
ZDB-2-EES |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jurin, Richard R. |
| Relator term |
author. |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Environmental Communication. Second Edition |
| Medium |
[electronic resource] : |
| Remainder of title |
Skills and Principles for Natural Resource Managers, Scientists, and Engineers. / |
| Statement of responsibility, etc |
by Richard R. Jurin, Donny Roush, K. Jeffrey Danter. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIII, 310p. 18 illus. |
| Other physical details |
online resource. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Principles of Environmental Communication -- Understanding the World Around Us -- Communicating About the Environment -- Developing Your Environmental Literacy -- Investigating Environmental Issues -- Communication Planning -- Planning Environmental Communications -- Analyzing Your Audience -- Evaluating Your Messages’ Effects -- Characterizing the Mass Media -- Highlighting Useful Media -- Skills Building and Practical Applications -- Grouping Together Well -- Differing Ways of Thinking and Doing -- Communicating Across Cultures -- Speaking to an Audience -- Communicating Without Words -- Using Visual Aids -- Dealing with the News Media -- Managing Conflict -- Communicating About Risk -- Learning from Marketing and Public Relations -- Walking the Talk of Green Business and Sustainability. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Environmental sciences. |
|
|---|
| Topical term or geographic name as entry element |
Information systems. |
|
|---|
| Topical term or geographic name as entry element |
Environmental management. |
|
|---|
| Topical term or geographic name as entry element |
Environmental Medicine. |
|
|---|
| Topical term or geographic name as entry element |
Business planning. |
|
|---|
| Topical term or geographic name as entry element |
Mass media. |
|
|---|
| Topical term or geographic name as entry element |
Environment. |
|
|---|
| Topical term or geographic name as entry element |
Environmental Management. |
|
|---|
| Topical term or geographic name as entry element |
Environmental Health. |
|
|---|
| Topical term or geographic name as entry element |
Organization/Planning. |
|
|---|
| Topical term or geographic name as entry element |
Information Systems and Communication Service. |
|
|---|
| Topical term or geographic name as entry element |
Media Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roush, Donny. |
| Relator term |
author. |
|
|---|
| Personal name |
Danter, K. Jeffrey. |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Printed edition: |
| International Standard Book Number |
9789048139866 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-90-481-3987-3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
E-Book |
