//]]>

Protecting Your Intellectual Property Rights (Record no. 25462)

000 -LEADER
fixed length control field 04392nam a22004455i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310152707.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121206s2013 xxu| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781461455684
978-1-4614-5568-4
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB71-74
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330
Edition number 23
264 #1 -
-- New York, NY :
-- Springer New York :
-- Imprint: Springer,
-- 2013.
912 ## -
-- ZDB-2-SBE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaudhry, Peggy.
Relator term author.
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Protecting Your Intellectual Property Rights
Medium [electronic resource] :
Remainder of title Understanding the Role of Management, Governments, Consumers and Pirates /
Statement of responsibility, etc by Peggy Chaudhry, Alan Zimmerman.
300 ## - PHYSICAL DESCRIPTION
Extent XVII, 227 p. 66 illus., 58 illus. in color.
Other physical details online resource.
440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Management for Professionals,
International Standard Serial Number 2192-8096
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Dedication -- Acknowledgments -- Preface -- Introduction -- The global growth of counterfeit trade -- The supply of counterfeit trade: the problem countries -- Modeling the intellectual property rights environment -- The demand for counterfeit trade: consumer complicity -- The use of anti-piracy marketing techniques to educate the consumer -- Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights -- Government and Industry Led Operations to Curb Counterfeit Trade -- The special case of China -- Internet Piracy: The Virtual Marketplace for Counterfeit Goods -- Managerial counterattack: traditional and novel anti-counterfeiting strategies -- The future: will the piracy paradox persist? -- References.
520 ## - SUMMARY, ETC.
Summary, etc Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book will conclude with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike. "Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL   "Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
Topical term or geographic name as entry element Law.
Topical term or geographic name as entry element Industrial management.
Topical term or geographic name as entry element Economics/Management Science.
Topical term or geographic name as entry element Economics general.
Topical term or geographic name as entry element Management/Business for Professionals.
Topical term or geographic name as entry element Law, general.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zimmerman, Alan.
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781461455677
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4614-5568-4
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-14AUM Main Library2014-04-14 2014-04-14 E-Book   AUM Main Library330
Languages: 
English |
العربية