//]]>

Reputation Management (Record no. 25726)

000 -LEADER
fixed length control field 02620nam a22004455i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310152711.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110802s2011 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642192661
978-3-642-19266-1
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD28-70
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 650
Edition number 23
264 #1 -
-- Berlin, Heidelberg :
-- Springer Berlin Heidelberg,
-- 2011.
912 ## -
-- ZDB-2-SBE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Helm, Sabrina.
Relator term editor.
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Reputation Management
Medium [electronic resource] /
Statement of responsibility, etc edited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck.
300 ## - PHYSICAL DESCRIPTION
Extent VIII, 300 p.
Other physical details online resource.
440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Management for Professionals
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management.
520 ## - SUMMARY, ETC.
Summary, etc Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
Topical term or geographic name as entry element Industrial management.
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Economics/Management Science.
Topical term or geographic name as entry element Management/Business for Professionals.
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Liehr-Gobbers, Kerstin.
Relator term editor.
Personal name Storck, Christopher.
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783642192654
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-3-642-19266-1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-16AUM Main Library2014-04-16 2014-04-16 E-Book   AUM Main Library650
Languages: 
English |
العربية