//]]>

Transnational Marketing and Transnational Consumers (Record no. 25974)

000 -LEADER
fixed length control field 02627nam a22004335i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310152713.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130518s2013 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642367755
978-3-642-36775-5
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
264 #1 -
-- Berlin, Heidelberg :
-- Springer Berlin Heidelberg :
-- Imprint: Springer,
-- 2013.
912 ## -
-- ZDB-2-SBE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sirkeci, Ibrahim.
Relator term author.
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Transnational Marketing and Transnational Consumers
Medium [electronic resource] /
Statement of responsibility, etc by Ibrahim Sirkeci.
300 ## - PHYSICAL DESCRIPTION
Extent XI, 72 p. 6 illus., 3 illus. in color.
Other physical details online resource.
440 1# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title SpringerBriefs in Business,
International Standard Serial Number 2191-5482
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the transnationals -- Targeting and reaching transnationals and transnational mobiles -- Conclusions -- References.  .
520 ## - SUMMARY, ETC.
Summary, etc Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Economics/Management Science.
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Emerging Markets/Globalization.
Topical term or geographic name as entry element Innovation/Technology Management.
Topical term or geographic name as entry element Business Strategy/Leadership.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783642367748
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-3-642-36775-5
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-16AUM Main Library2014-04-16 2014-04-16 E-Book   AUM Main Library658.8
Languages: 
English |
العربية