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03417nam a22003855i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20140310152714.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr nn 008mamaa |
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121227s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658007591 |
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978-3-658-00759-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5410-5417.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
Wiesbaden : |
| -- |
Springer Fachmedien Wiesbaden : |
| -- |
Imprint: Springer Gabler, |
| -- |
2013. |
| 912 ## - |
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| -- |
ZDB-2-SBE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Langen, Nina. |
| Relator term |
author. |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Ethics in Consumer Choice |
| Medium |
[electronic resource] : |
| Remainder of title |
An Empirical Analysis based on the Example of Coffee / |
| Statement of responsibility, etc |
by Nina Langen. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIV, 344 p. 20 illus., 4 illus. in color. |
| Other physical details |
online resource. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Consumers’ decision making -- Preference measurement -- Ethical consumption -- Fair Trade -- Charitable Giving -- Cause-related Marketing. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitable giving in general and investigates whether German consumers differentiate between different types of ethical behaviour in particular. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allow the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field that becomes more and more relevant and improves the understanding of the interdependencies as well as consumers’ assessment of the possibilities of ethical behaviour. Der Inhalt n Consumers‘ Decision Making n Possibilities of Ethical Behaviour n Relevance of Fair Trade, Organic Production and Cause-Related Marketing for Product Selection n Acceptance and Critical Success Factors of Cause-Related Marketing in Germany Die Zielgruppen · Researchers and students in the fields of business, marketing and agricultural economics · Executives and consultants in commercial enterprises as well as non-profit organisations and non-governmental organisations focusing on ethical consumption, fair trade, donations, corporate social responsibility, and cause-related marketing Die AutorIn Dr. Nina Langen obtained her Ph.D. in agricultural economics from the University of Bonn. She conducted her Ph.D. studies at the Center for Development Research in the Department of Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of Agricultural and Food Market Research, both at the University of Bonn. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Economics. |
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| Topical term or geographic name as entry element |
Marketing. |
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| Topical term or geographic name as entry element |
Economics/Management Science. |
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|---|
| Topical term or geographic name as entry element |
Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
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| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Display text |
Printed edition: |
| International Standard Book Number |
9783658007584 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-3-658-00759-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Item type |
E-Book |
