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003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140310152716.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
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110827s2011 gw | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783834970428 |
|
978-3-8349-7042-8 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD28-70 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.514 |
Edition number |
23 |
264 #1 - |
-- |
Wiesbaden : |
-- |
Gabler, |
-- |
2011. |
912 ## - |
-- |
ZDB-2-SBE |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zacharias, Nicolas. |
Relator term |
author. |
245 13 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
An Integrative Approach to Innovation Management |
Medium |
[electronic resource] : |
Remainder of title |
Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness / |
Statement of responsibility, etc |
by Nicolas Zacharias. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
XVII, 97p. 9 illus. |
Other physical details |
online resource. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Economics. |
|
Topical term or geographic name as entry element |
Economics/Management Science. |
|
Topical term or geographic name as entry element |
Innovation/Technology Management. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
773 0# - HOST ITEM ENTRY |
Title |
Springer eBooks |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Printed edition: |
International Standard Book Number |
9783834933386 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-3-8349-7042-8 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
E-Book |